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Advertising Resources

Organizations

Adage.com – A definitive general collection of news and analysis regarding goings-on in the world of advertising.

Advertising Association, UK – The Advertising Association is a federation of 32 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

American Advertising Foundation – The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, and others.

Ypulse – Daily news and commentary on Generation Y for media and marketing professionals.

Books

Marc Andrews, Matthijs van Leeuwen, & Rick van Baaren (2014). Hidden Persuasion: 33 Psychological Influence Techniques in Advertising. BIS Publishers. 192pp.  – Explains the psychology behind the influence techniques of visual persuasion, including how visual ads are constructed to influence behavior and decisions on an unconscious level.

Stuart Ewen (2001).Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. Basic Books, 288 pp. – A historic look at the origins the advertising industry and a critique of consumer culture.

Robert Heath (2012). Seducing the Subconscious: The Psychology of Emotional Influence in Advertising. Wiley-Blackwell. 260pp. – Using experimental psychology and cognitive neuroscience, Heath explores how advertisements influence our subconscious. He also addresses how advertising is evolving and its ethical implications.

Jean Kilbourne. (2000).Can’t Buy My Love: How Advertising Changes the Way We Think and Feel. Free Press, 368 pp. – How continuous advertisements influence us, particularly young people, including how ads create and feed an addictive mentality.

Rank, H. (1982). The Pitch: How to Analyze Ads and Understand the Basic Pattern of Persuasion in Advertising. Park Forest, IL: The Counter Propaganda Press.

Juliet Schor (2004). Born to Buy: The Commercialized Child and the New Consumer Culture. Scribner. 288pp. – Looks at advertising targeted at children and its consequences.

Max Sutherland (2009). Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why. 3rd ed. Allen & Unwin. 352pp. – A psychological and logistical look at what make advertisements work.

James Twitchell (2001). Twenty Ads That Shook the World : The Century’s Most Groundbreaking Advertising and How It Changed Us All. Three Rivers Press. 240 pp.

Judith Williamson (1994).  Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress). Marion Boyars Publishers. 180 pp.

Peter Zollo (1995). Wise up to Teens: Insights into Marketing and Advertising to Teenagers. Ithaca, NY: New Strategist Publications. – This “teenage-marketing guru” has been the head of Teenage Research Unlimited for years…many articles on teenagers quote him and his statistics. Here you will find out what advertisers know about teenagers attitudes, values, social concerns and much more.

Resource Persons

Allen Kanner. Psychology Professor at Wright Institute, Berkeley, CA.

Jean Kilbourne. Educator and filmmaker, produced the well-known and powerful video, “Killing Us Softly.” Has written Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising (Free Press). Important and practical advice for insulating children from the toxic effects of advertising.

Diane Levin. Professor at Wheelock College, Boston.

Susan Linn. Associate Director of the Media Center at Judge Baker Children’s Center, Boston.

Barbara F. Meltz. Author of 1999 book Put Yourself in Their Shoes: Understanding How Your Children See the World. As columnist for The Boston Globe, she has written a fine article (2000, September 14), “Consumer mania: Creating kids who are hip to hype,” p. H3.

David Walsh. Media researcher, president of the National Institute on Media and the Family. Author of Selling Out America’s Children (Fairview Press).

Dean Borgman
© 2017 CYS

Archived Advertising Resources – For further study

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